Welcome To Elma

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Born out of a desire to create clothing as magical as childhood itself, Elma pieces are thoughtfully designed and beautifully crafted with touch of nostalgia and charm in every piece. Telling our story through sweet silhouettes, natural fibres, playful patterns and Liberty prints. We hope that after your little one has outgrown their Elma piece, it can be passed on, creating its own story as it gets handed from one child to the next. Lovingly designed in Aotearoa, New Zealand.